Get Your FreeDaily Profit Tracker
This is the exact daily P&L tracker we've used to scale 7-figure brands like A Life Plus, Baybella Beauty and Happy Bubbles. It tracks net profit after COGS, shipping, payment fees and ad spend, plus pacing against your monthly targets, automatically, every single day.
Daily Clarity Over Every Number That Actually Drives Growth
Six sections, filled in automatically from your ad accounts and Shopify, so you always know exactly where you stand, not just at month end.
Ad Performance
- Spend and ROAS broken out for Meta, Google, TikTok, Pinterest, Snapchat and Influencer spend, each its own column you can hide when you're not running that channel, with new columns easy to add for any other platform or acquisition cost.
- ROAS (return on ad spend) is what each platform reports for revenue divided by spend on that channel alone.
- Total Ad Spend rolls every channel into one daily number.
Why it matters: if you don't split spend and return by channel every day, you can't tell whether a bad day came from Meta, Google or influencers until it's too late to fix.
Revenue & Efficiency
- Gross Revenue minus GST and returns gives you Net Revenue, what actually lands.
- MER (Marketing Efficiency Ratio) is total revenue divided by total ad spend across every channel combined, the blended number that matters more than any single platform's ROAS.
- Return Rate tracked daily, not discovered at month end.
Why it matters: a rising return rate is often the first sign of a product or fulfilment problem, weeks before it shows up in your profit.
Daily P&L
- COGS (Cost of Goods Sold, what the product itself costs you), shipping and payment processing fees, all pulled out automatically.
- OPEX (day to day running costs) and any agency or team fees, included.
- Left with true Net Profit and Net Margin %, the number that actually matters.
Why it matters: this is the only place ad spend, product cost, fees and overhead all meet in one number, so profit stops being a guess or a month-end surprise.
Pacing, Targets & Projections
- A simple red / yellow / green pacing status against your monthly spend and revenue targets, every single day.
- What you'd need to spend and generate today to stay on track for the month.
- A live projection of where spend, revenue and net profit will land if nothing changes.
Why it matters: it tells you on day 12 whether you're on track for day 30, while there's still time to pull a lever, instead of finding out once the month is already gone.
New Vs Returning Customers
- Orders and revenue split by new and returning customers, side by side.
- % NCRev, the percentage of revenue coming from brand-new customers.
Why it matters: revenue can look healthy while it's really just returning customers buying again. This shows you whether you're growing your customer base or remarketing to the same people.
Acquisition Metrics
- aMER, ad spend measured only against new customer revenue, the real cost of growth.
- nCPA (cost to acquire one new customer) and CPO (cost per order, blended).
- AOV and new customer AOV, tracked separately.
Why it matters: a healthy blended ROAS can hide a business that loses money on every new customer. aMER and nCPA are what tell you the truth about your growth economics.
Profit Not The Goal Right Now? That's Fine Too
- For some fast-growing brands, profit isn't the main goal this season, the priority might be new customer volume, revenue growth or market share instead.
- The tracker comes pre-configured to optimise for New Customer Orders, Revenue, MER or nCPA, whichever north star matches where your brand is at right now.
- Swapping the north star is a simple customisation, and you'll still see full visibility over profit and every other metric that matters for customer acquisition and long-term growth, so nothing gets hidden just because it isn't this season's priority.
Why it matters: the goal that's right for a land-grab phase is different to the goal that's right once you're optimising for margin, the tracker should flex with your strategy, not force you into ours.
Built From Scaling 7-Figure Brands Profitably
This is the same daily tracker we use to run performance across every client account, the same one behind 7-figure brands like A Life Plus, Baybella Beauty and Happy Bubbles, including days where we've pushed a single brand's Meta spend past $70k in a day and stayed profitable. That kind of scale only holds together when profit is tracked religiously, not guessed at, and that is exactly what this tracker does.