Ecommerce Email Marketing: The Full Strategy Guide
A complete guide to ecommerce email marketing: flows, segmentation, campaigns, and how to turn email into 25 to 40% of your total revenue.
Read article
Topic hub
Email + SMS
Insights.
Retention systems that turn first orders into repeat revenue and stronger lifetime value.
6 articlesUpdated as new research is published
Klaviyo Flows: The 5 That Drive 80% of Email Revenue
Your klaviyo flows are probably live but quietly leaking revenue. Here are the 5 flows that drive 80% of email revenue and how to fix yours.
Read article
SMS vs Email Marketing: Which Channel Drives Real Conversions
Compare SMS and email marketing for ecommerce, including costs, conversion intent and the right moments to use each channel without annoying customers.
Read article
Ecommerce Email Flows: The 8 Flows Every Brand Needs (And Why Most Are Missing 6)
Think your ecommerce email flows are set up? Most brands are missing 6 of the 8 flows that drive 35–40% of revenue on autopilot. Here's the full stack.
Read article
Klaviyo Email Marketing: Why Most Stores Are Using It Wrong
Most stores set up klaviyo email marketing and leave money on the table. Here's what a proper setup looks like and how to reach 30%+ revenue from email.
Read article
How to Build a Winning Klaviyo Abandoned Cart Flow
A Klaviyo abandoned cart flow is your highest-ROI email sequence. Here is the structure and segmentation approach that recovers sales without discounting.
Read article